PROFILE

Client: Suntory Beverage & Food GB&I

Country: United Kingdom

Objective: Bottle to bottle

Case Study: 100% Recycled Plastic

Owner: Logoplaste

Date: 2020

For more than a year, Logoplaste has worked in partnership with Suntory Beverage and Food GB&I on the redesign of the iconic Ribena 500ml bottle. The new Ribena 500 ml bottle, launched end of 2020, is produced with 100% PCR PET and is 100% bottle-to-bottle recyclable, embracing a true circular economy.

100% recycled plastic and 100% bottle-to-bottle recyclable.

To further improve bottle performance in its bottle-to-bottle path, the former dark col - ored sleeve made it difficult for recycling plant material detection sensors to identify the clear, 100% recyclable bottle underneath, preventing it from being sorted into the waste stream of plastic that can be recycled back into bottles. Switching to this smaller label involved ex - tensive product testing to ensure that the product would not be affected by the extra exposure to light while on shelf. So, the sleeve was replaced by a smaller rollfed label to ensure that the bottle can be easily sorted and recycled using industry-standard technology