Logoplaste and Ecover (the green cleaning brand) are working together  to combine plastic trawled from the sea with a plastic made from sugar cane and recycled plastic, in what it is calling a world-first for packaging.

Boats outfitted with special equipment will be able to collect between two and eight tonnes of waste per trawl for cleaning and recycling, while other fishermen will collect plastic debris mixed with by-catch and deposit it at special collection points.

The sorted waste will then be sent to Closed Loop Recycling's plant in Dagenham, east London, where it will be processed and turned into the plastic for the new bottles.

As usually, Logoplaste is committed to improving the environment and is building its efforts.