For its innovation and challenge within the market, this particular packaging was one of the winners of the sixth edition of the "Most Successful Packaging Cases" awards this past November 13th (2012), awarded by the Embalagem Marca magazine.

This award wishes to encourage and value the pursuit of excellence of Brazilian packaging, rewarding those that excelled in optimizing their set of elements or if, by themselves, those elements managed to obtain sufficient positive outcome for the industry and for the final customer.

The packaging's evaluation depended on the advantages it brought to the industry, the suppliers, the final customer and the environment; having been awarded a total of 31 prizes.