Ecover has launched its first ever bottle made from waste plastic fished out of the ocean. The Ecover Ocean Bottle is made entirely from recycled plastic, with 10% of that plastic coming from the sea.

The bottle represents an exciting joint initiative between Ecover and some leading innovators in the marine conservation and packaging worlds. Using existing fishing boats kitted out with clever new technology, Waste Free Oceans' 'catch of the day' project enables European fishermen to earn money by collecting between two and eight tonnes of waste plastic per catch for cleaning and recycling. As part of a trial project, this waste has been sent to Closed Loop Recycling's plant where it was processed and turned into plastic, which was used by Logoplaste to make the new Ecover bottles. 

"Logoplaste previously created a showcase in Leixoes Port (In Portugal) of how to collect 'plastic waste' from the Oceans. We are fully aligned with the Ecover approach and are delighted to support them in this initiative," said Marcel de Botton, chairman of Logoplaste. "The majority of the waste coming into the Oceans is delivered by our rivers. By highlighting the ocean waste problem, we are reaching out to communities of people and villages by the rivers; that don't understand where the waste is going - to the sea!"